Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 7 of 9 · from the scan, no model involved

S£W <utd£AVEi\ 4 PRINTS DRAPERY FABRICS , Values to 79c Yard t
2 yards ^ jj Regularly 39c
61.6%