Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 6 of 6 · from the scan, no model involved

30-Cup Percolator
SALE S9.95 West Pend “Party Perk” brews 12 to 30 cups of coffee 'v . automatically and keeps it hot . . . for hours. No. 9308.
64.3%