Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 2 of 6 · from the scan, no model involved

World’s Favorite Peas.
16-oz. cans'|
0 for S’! .00
| Plee-Zing 14-oz. bottle Catsup.2 f°r 35c
| Regular FAB 20-oz. box
| Washing Powder . . . 29cl
62.7%