Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 4 of 5 · from the scan, no model involved

2000cc Overhead Cam Engine. It's rugged, economical, peppy—and standard equipment. A 4-speed floor mounted allsynchromesh transmission is also standard.
Better idea for safety... buckle up!
FORD PINTO
FORD DIVISION
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