Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 4 · from the scan, no model involved

Sta-Rite 1/3 HP Submersible Pump No. KP-6B2. For depths to 100 ft. Regular suggested price $196.00.
Special $159.95 » Sta-Rite 1/2 HP Submersible Pump No. JP-13C2. For depths to 300 ftbRegular suggested price $247.00.
Special $199 « 3/4 HP Sta-Rite Submersible Pump No. KP-10D2. For depths to 200 ft. Regular suggested price $254.00.
Special $209
82.6%