Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 8 · from the scan, no model involved

Sta-Rite 1/3 HP Shallow-well
Water System
Jet pump, X-trol tank and foot-valve. No. ANB12W. Regular suggested v price $163.75.
80.5%