Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 3 of 4 · from the scan, no model involved

WE HAVE MANY
STERLING PATTERNS
OFFLATWARE By Leading Manufacturers The Gorham Company International Silversmith Company Reed & Barton Lunt, International Silver Co. Towle Manufacturing Co. * The Stieff Company
C. ROY JONES Jeweler CULPEPER, VIRGINIA
69.8%