Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 3 of 6 · from the scan, no model involved

Insure Year Livestock against
LIGHTNING - NOV! 6 months on Range $ .27 per $100 6 mo. In and Out of Barns (including fire) $. .36 per $100 Yearly - In and Out of Barns (including Arc) $ .60 per $100 Telephone or come in
FORD INSURANCE AGENCY (Browning Reel Estate Office Building) CULPEPER 901 Sooth Main St. Dial SMI
57.2%