Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 6 · from the scan, no model involved

WALRUS—
(Continued from page 2) He found it helped him in hi3 work to stand on a rubber mat. The shock of the machinery was lessened and he had more strength for his work. Other fellows in the shop noticed the mat, thought it was a fine idea and whenever he would leave the machine they’d come and snitch his mat. ^So, he improved the mat idea. He cut pieces of rubber up into
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