Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 1 of 4 · from the scan, no model involved

A totally new concept in shoe leather — calfskin tanned without stretching—to preserve the natural plump softer ’’ look and feel of the skin. *lf it isn't Florsheim, it isn't genuine Walnut Calf
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