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Page 13 · column 2 of 2 · from the scan, no model involved
OR COMBINE ECONOMY WITH A TOUCH OF THE THUNDERBIRD, IN THE ELEGANT NEW FALCON FUTURA...BUCKET SEATS AND ALL.
TAKE A LOOK AT THE TWELVE FORD WAGONS. EVERY ONE IS DESIGNED AND BUILT TO GIVE YOU MORE SOLID ROOM-PER-DOLLAR, POWER-PER-DOLLAR OR STYLE-PER-DOLLAR VALUE THAN OTHER WAGONS. SEE THEM ALL—FROM THE CRISP SMARTNESS OF THE FALCON WAGON. ALL THE WAY UP TO THE INIMITABLE FORD COUNTRY SQUIRE.
FOR PURE PLEASURE, SEE THE SENSATIONAL NEW THUNDERBIRD FOR 1961, UNIQUE IN ALL THE WORLD—A CAR THAT BECOMES MORE DESIRABLE EACH MONTH AS THE IMITATIONS COME OUT, AS OTHER CARS COPY ITS FAMOUS ROOFLINE. ITS FOUR-SEAT INTERIOR. ITS CONSOLE—YET MISS THE SECRET OF THE THUNDERBIRD SPIRIT.
THE THING THAT SELLS FORDS IS SIMPLY THE PRODUCT—IT STARTS WHEN VOU TAKE A CLOSE LOOK AT FEATURES OTHER CARS ARE ONLY DREAMING ABOUT, IT GETS CONVINCING WHEN YOU SEE AND FEEL THE HONEST QUALITY OF ITS CRAFTSMANSHIP—AND IT'S ALL OVER WHEN YOU LEARN THE PRICE.
THOSE THOUSANDS OF AMERICANS WHO BOUGHT A GLITTERING NEW FORD EVERY SIX SECONDS IN MAY REALLY DID KNOW SOMETHING YOU SHOULD KNOW—THAT NOW IS THE TIME TO STOP IN, SWAP. AND SAVE PLENTY AT YOUR FORD DEALER'S SWAPPING BEE.
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