them. I add sortie brown sugar, I either some

them. I add sortie brown sugar, I either some catsup or some tomato sauce, and some mustard. Then I further bake them anywhere from orie to three hours, depending on how soon I want to eat. If I’m really honest with myself, I have to admit that any very special flavor has been lost after all that. Those baked beans are largely my creation, not those of the I manufacturer. This doesn’t mean that there are no differ- j ences in baked beans, their taste, their qualities, and their prices. There definitely are differences and they may well bp important differences. What it does mean is this. In my particular case, any comparable quality baked bean; would serve my purpose just I as well. I needn't be so choosy in what 1 buy. Yet, these loyalties and these j fairly fixed ideas are what makes our buying so interesting. It forces companies, stores and salesmen to keep on their toes and constantly dream up new ways to tempt and attract us. It keeps us on our toes Just figuring out what is happening. It keeps the wheels of progres.8 rolling. It helps keep alive ^ feeling that food shopping isexcitlng rather than a dull drab job. Yes! We do funny things in our buying. Some of them make little sense moneywise. Yet, it might be a pretty dull world if we were always sensible. The trick is to be funny in a sensible way.