Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 7 · from the scan, no model involved

“CURLEE” Clothes for Men r “VAN HEUSEN” Shirts r “CRESCO” Jackets r “REVERE” Sweaters r “CHAMP” Hats r “RESTON” Slacks r “CROSBY SQUARE” Shoes
63.8%