Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 7 of 9 · from the scan, no model involved

Cheer the
Pendleton*
Coat
A raglan sleeve classic in the Clansmen Tweed ... pure virgin wool, warmed with Milium® lining, especially versatile with water .repellent,.treatment. 8-20, 55.00.
Pendletorf
Country 1Clotfies
, -
s i
84.9%