Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 1 of 2 · from the scan, no model involved

IGA USDA AA. BUTTER .lb. 69c Big Value MARGARINE ... 2 lbs. 29c CR1SCO . . . . 3 lbs. 75c Duncan Hines CAKE MIXES .... 3 boxes $1.00
82.4%