Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 4 of 4 · from the scan, no model involved

STUDENTS AND PARENTS:
GET FULL INFORMATION! Please send me information fbout the Blue Croat-Blue Shield Student Contract. <»#) Name, Address .City_ . State, BLUE CROSS-BLUE SHIELD
i—*L!!l1lC*“ A"B* 8tr**t Frwl*r|ck.barf, Virginia 224*1 j
68.7%