Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 7 of 9 · from the scan, no model involved

1962 International 1600 With 10 ft. Dump body - 2 Ton - V-8 Engine - 2 Speed Axle Rebuilt & Repainted.
1962 Chevrolet Pickup 3/4 Ton - Long Body. 1956 International SF-170 Live Tandem Long W.B.
78.6%