Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 18 · column 4 of 8 · from the scan, no model involved

PICK-UP TRUCK Stock #536,1/2ton, fleetside, h.d. rear springs, h.d. clutch, A/M radio, spare tire lock, undercoating. Was $3317.90
G. W. SALE $2933
98 LUXURY SEDAN Stock #471, 455 V-8 engine, air conditioning, automatic trans., vinyl roof, 6 way power seats, belted w/w tires. Many, many other options. Was $6998.75 -
G. W. SALE $5832
BEL-AIR Stock #452, 350, V-8 engine, automatic trans., air conditioning, radio, t-glass, remote control mirror. Other options. Was $4497.85
G. W. SALE $3735
84.9%