Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 36 · column 4 of 5 · from the scan, no model involved

SAVE 10* RECIPE DOG FOOD
3/95* REG. 35c EA. * • Heart ft meat stew • Ranch style dinner I • Liver-chick-egg • Roast turkey dinner J (Vf\ J
60.3%