Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 6 · from the scan, no model involved

Conservation Service.
Recent forecasts by the Economic Research Service show an expected increase in per capita beef consumption from the present 113 pounds to 159 pounds in 1985. This
97.2%