Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 5 · from the scan, no model involved

LADIES LONG DRESSES 1/2 Famous Brands, All Sizes PRICE
LADIES WARM SLEEPWEAR Entire Stock Famous Brands
1/3 OFF
LADIES COATS (FALL) Entire Stock Famous Brands
1/3 OFF
LADIES DRESSES Misses and Junior Half Sizes Famous Brands 1/3 OFF
LADIES HATS Entire Stock
1/2 OFF
SPORTSWEAR DEPARTMENT
JUNIOR CO-ORDINATES Broken Sizes Famous Brand
1/3 OFF
93.8%