Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 6 of 9 · from the scan, no model involved

COCA COLA, SPRITE, GINGERALE 2 liter plastic bottle
79c Italian Swiss Colony WINE Alfresco Blanc fifth
88.8%