Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 6 · from the scan, no model involved

INSURANCE
SERVICE auto—fire —life I. H. BEAHM PHONE 2111 WASHINGTON, VAFARM
BUREAU INSURANCE C OS. • Farm Bureau Mutual Auto insurance Co • Farm Bureau Life Insurance Co • Farm Bureau Mutual Fire Insurance Co Home Office: COLUMBUS. OHIO
61.6%