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Page 16 · column 2 of 3 · from the scan, no model involved
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POWER
Ford offers “eight” power. And what an “eight!” Deep-block, low-friction design gives you smoother, quieter performance... more “Go” from yotir gas. And it costs less than even most sixes!
Ball-Joint Suspension
Ford in '54 gives you the most advanced ride in twenty years! Now Ball-Joint Front Suspension makes steering, handling a breeze . . . levels the rattiest roads. That “new car” feel is yours longer, too, with 12 wear points gone.
lore modern looks
Three lines, 14 body styles give clean lines at their best. Tailored inside and out in new colors, seat fabrics, and handsome trims the '54 Ford sets the “look of tomorrow.” (The look other low-priced cars won't have till then!) Best resale value
And when it comes time to sell, Ford is still way out front! Used car buyers go for its advances, too. Statistics prove: Ford returns more of its original price when sold than any of its competitors.
79.5%