Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 6 · from the scan, no model involved

These distinctive chocolate “Oaties” have a snowy appearance due to the roll in confectioners’ sugar of each small cookie ball before baking. The cookies bake fiat and have a wonderful crispness and a chewy crunch.
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