Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 2 of 3 · from the scan, no model involved

$2.50 PER YEAR
RAPPAHANNOCK NEWS Date._ NAME..... R. F. D. or Box No.___ City-State .2, From_To_ □ NEW □ RENEWAL Amount $. Signed
60.8%