Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 4 · from the scan, no model involved

I’m
greeting
winter
in style
after all...
THANKS TO BLUE CROSS-BLUE SHIELD I
"This was to be my special season ... in our budget was an item marked, 'winter outfit for Mother.’ Then our son returned from a spirited neighborhood football game one day—with a broken arm. The resulting bills might have meant no new winter outfit but thanks to Blue Cross-Blue Shield, I’ll be right in style!’’ When you’ve saved for something special, it really hurts to lose it because of expenses from a sudden illness or injury. And it’s so pointless! Thousands of Virginians protect their families and their savings with Blue Cross-Blue Shield.
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