Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 7 · from the scan, no model involved

Keep Him Smartly Tailored In Wings White Dress Shirts
2.99
Short-sleeved dress shirts . . wonderfully cool for summer in pique with buttondown collar or broadcloth with regular collar. Finest quality in sizes 14V4 to 16Vi.
70.2%