Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 5 · from the scan, no model involved

HOLSUM and SOUTHERN Bread (reg. loaf) . Oleomargarine.. . Carton Pepsi’s .. box 39c ea. 22c 2 for 37c for 39c
71.7%