Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 4 of 4 · from the scan, no model involved

STUDENTS AND PARENTS:
GET FULL INFORMATIGN! Please send me information about the Blue Cross ■ Blue Shield Student Contract.
Name_ Address_City_State. I BLUE CROSS-BLUE SHIELD
! Princess Anne Street Fredericksburg. Virginia 22101 I___
75.5%