Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 10 · column 7 of 9 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

izes the seasonal spirit of good will.

The personal exchange of good wishes at holiday time is a custom that’s older, probably, than Christmas itself. In ancient winter festivals the renewal of the earth at the coming of spring was linked with the renewal of friendships.

Though greetings and Christmas have long been associated, the printed greeting card is a relative newcomer to the Yule scene — introduced little more than a century ago. Nowadays, Christmas greeting cards go out by the billions, carrying their messages of "happy holiday" and “best wishes.”

In the glad tradition of

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