Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 4 · from the scan, no model involved

All flame-type heating causes soot and smoke — even though you can't always see it. This soot or smoke is what dirties and discolors your draperies, walls and furniture (and, of course, you also breathe it). Electric heating is flameless. It's as clean as your electric light. With clean, flameless electric heat you’ll save cleaning costs — have more money to spend on clothes and pleasures. And you’ll save cleaning time — have more time to enjoy your home and family.
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