Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 5 of 7 · from the scan, no model involved

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SEWING FABRIC REG. 49c yd. — SAVi /6c yd. Cotton* & Blond* 2 to 10 yd. remnant*. All cotton* and eaty care blend*. Many pattern*.
68.4%