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for the whole gamut of personal items and leisure-time activities that are so important to them. And it went fast.
In addition to what t hey spent themselves, they exerted a strong influence on family purchasesfrom food to furniture and from carpets to cars.
All of which increased the importance of the teen-ager as a consumer in the eyes of the manufacturer and the.' retailer.
The spending figures were based upon survey?; and studies made by the Institute of Life Insurance, the Youth Research Institute and others.
They found that the 25 million teen-agers in the United States had an income of well over $20 billion in 1968, which averaged out to $800 eachi, with the older group getting mo re than that and the younger fry 1 ess.
For the 750 teen-agers in Rappahannock County,, it. added up t6 $600,000 in the year.
According to national figures reported by tb.e Rand Youth Poll, boys and girte in the 16 to 19 bracket averaged $18.90 a week, while those i n the 13 to 15 group got about $f».70. Some of them earned part of this money by doing odd jobs after scho>ol and during summer vacations. The rest came from their wee'id y allowances. How was the money spent? Among the older boys, the biggest item was movies and dating, which nicked the bankroll for a whopping $4.25 a week. Next i.n order were auto and gas, $3.2 fj, clothing, $3.10, and candy, ice cream and cigarettes, $1.6'6. The girls spent their money differently. Personal grooming was in the top spot. This took $4.60 per week. Clothing was
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