Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 9 of 10 · from the scan, no model involved

‘TWISTER' JEANS BETTER GET ’EM!
4.88
usually $6 Double-stitching bar tacking* Choice ol ribbed corduroy, blue denim brushed cotion twill m a host ot colors' Western cut Hare legs 28-38 waists
FLEECE LINED KNIT JEAN-SHIRTS
2.66
usually $3
67.1%