Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 15 · column 2 of 4 · from the scan, no model involved

Mustang II is 19 inches shorter than last year's Mustang... even a bit shorter than the original one. It's more than a new Mustang. It's a whole new class of small car: First Class. In every way. From its jewel-like exterior to its handsomely appointed interior, the new Mustang Ogives
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