Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 7 of 8 · from the scan, no model involved

But it has changed the price of your home. For example, if you bought a $20,000 home in 1968—today it's worth about $27,000. Don't be left with a costly pile of ashes. See me about a State Farm Homeowners Policy that will cover your home for all it's worth . . . and keep it that way with automatic Inflation Coverage.
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