Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 15 · column 5 of 8 · from the scan, no model involved

OLD VIRGINIA JELLIES Apple-Grape, Apple-Cherry.
2-lb. $ 1 00 OLD GERMAN BEER 12-02. Bottles
6«sr Case of 24 bots. . .«4.69
78.9%