Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 5 · from the scan, no model involved

BLOUSES WOOL JERSEY pastels and dark %-sleeves -* 32-38
$2.98 to $5.95 Cotton blouses - 32-46, white and pastels. 3,4-sleeves
' $1.00 to $2.98
78.8%