Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 7 of 9 · from the scan, no model involved

PURE OIL TRIALS
January 27
In a competition designed to test allaround performance. Fords were overall winners in Class I and Class II in the Pure Oil Performance Trials at Daytona. Their toUl performance design added up to most total points in gas economy, acceleration and braking events.
73.6%