Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 5 · from the scan, no model involved

FEDERAL and STATE
INCOME TAX SERVICE JOHN J. ZUNKA a >
Warren Paint & Supply Company, 415 East Main St. FRONT ROYAL, VIRGINIA
78.4%