Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 6 of 12 · from the scan, no model involved

Spun-Lo*
Non-run
Panties
"Heiress” tailored and trimmed styles
2 for 97®;
\ Ref. 59c e«ri> * White rayon tricot, many with lace or nylon trim. Sizes 4* to 10 in the group. • ' -fe:' - ■' •
47.7%