Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 4 · from the scan, no model involved

A Matched Set of Lingerie
by “Pinehurst” Tailored or Dressy Robes Matching Gowns or Pajamas Add a Pair of Scuffs or "Angel Treads" by Barry *■ ^ Box of Hanes Seamless Stockings or Seams by Berkshire Check Her Record and Surprise Her with “The Right-for-Her Bra” by Warner! ALL THESE and MORE ... at
67.7%