Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 5 · from the scan, no model involved

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STUDENTS AND PARENTS:
GET FULL INFORMATION! Please send me information about the Blue Cross - Blue Shield Student Contract.
<2t> Name__ Address_City _State_ BLUE CROSS-BLUE SHIELD
^ M8 Princes* Anne Street Fredericksburg, Virginia 224(1
66.7%