Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 3 · from the scan, no model involved

We Pay
43/4% INTEREST ANNUALLY ON CERTIFICATES OF DEPOSIT On deposits of $100 and in multiples of $100 and up. ALL SAVINGS INJURED "Bank With the Bank That Sets the Pace"
The Page Valley" National Bank
80.5%