Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 4 · from the scan, no model involved

BLUE CROSS AND BLUE SHIELD 4010 W. BROAD ST., RICHMOND, VA. 23230 As soon as it is available, please send full ^formation about the new Blue Cross and Blue Shield program for persons covered by Medicare. I understand there is no obligation.
Name_ Address_ City-State.
lip Code.:
92.6%