Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 3 · from the scan, no model involved

AN IMPORTANT
MESSAGE
ABOUT MEDICARE For Virginians who are 65 years or older or who will be 65 by March 31,1966 sS MEDICARE—2PAHT^PR0GRAM % 'sTa
88.2%