fix, to repair or to use, Convenience

fix, to repair or to use, Convenience la important enough to rate a capital mCm. ' Of course, It Isn't always easy to tell what you mean when you talk about convenience. There are many, many different meanings to the word The meaning may vary from job to job, product to product, and from time to time. Recently, the president of a large company listed several different types of convenience that he saw embodied In our foods. Some of these were: Form—being able to find a food In the form you want, e.g. broilers come cut up for frying, whole for roasting. Time—being able to buy when you please.Convenience stores with their 7-day week, 7 a.m. to 11p.m. day, typify this sort of convenience. Place—h a v i n g goods and services available In a convenient spot. The development of shopping centers bringing together many shopper wants demonstrate place convenience.

Quantity—having available the amount of a food you want, whether it is individual servings or a family sized package. Readiness — avoiding preparation time and effort. Precooked foods show the popularity of this convenience. This person listed several other types of convenience available to us, but just these help show how and why convenience is such big business, a Capital *C* business. Actually, It is possible to simplify this somewhat and say that. If a food product saves time and/or energy it is convenience, and it has an excellent cfhance of winning our approval and becoming a market success. . Convenience has been one of the most popular food topics of recent years. Yet, It shows little sign of wearing out its welcome. Actually, as more and more women take jobs outside the home.

Social Notes

Mr. and Mrs. Howard H. Butler and daughter Mary Nanette were Thanksgiving visitors in Philadelphia, Pa. of Mrs. Butler’s aunt, Mrs.