Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 4 · from the scan, no model involved

Limited time only. Specialty equipped! Specialty priced! Ford pickups that proved their long-haul durability at Riverside.
67,000-mile, 63-day non stop Riverside torture test gives Ford the edge over competition! Fords averaged 11% smoother ride, 18.5% lower noise level, better gas mileage, and more than 50% less in non-warranted repair costs!
79.9%