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The number of out-of-staters visiting Virginia by car annually rose by 165 percent between 1949 and 1969, and their expenditures increased by almost 94 percent, the State Department of Highways found in its fifth visitor travel survey. Findings of the survey, based on more than 65,000 interviews conducted by the Department’s traffic and safety division, are contained in a statistical report being distributed to hundreds of individuals and dozens of organizations interested in the State’s travel industry. 1
J. P. Mills, Jr., traffic and safety engineer for the agency, said the first study - made in 1949 - showed 17,360,625 persons visiting Virginia in a total of 7,820,855 cars. In 1969, he said, 46.153.000 persons came in 21.062.000 cars.
They spent $220,217,00 in 1949 and $426,875,000 in 1969, Mills estimated.
94.4%